In today’s world, brands are everywhere. A good brand name immediately distinguishes a business from its competitors and, over time, can become an extremely valuable asset in its own right. Consequently, it is vital that businesses protect their brands and this is primarily done by means of trade mark registration.

In this webinar, Clare Mann takes listeners on a whistle-stop tour of the world of trade marks. In the first half, Clare covers the fundamentals of what a trade mark is and why they are important, and in the second half she looks at the steps that should be considered when a business is looking to expand its trade mark protection to other countries.